Coming in at #5 in our soccer market rankings is the Big Apple, New York City. NYC is a mecca for soccer on several levels. The city is home to two MLS teams (New York Red Bulls and New York City FC), the NY Cosmos (NASL), Sky Blue FC (NWSL) as well as several major international matches. No city is more culturally diverse than NYC with a thriving European and South American club team supporter culture and a bold pride for national teams from around the world.
New York’s #5 overall ranking was driven in part by a top 3 showing in 4 different categories: Overall aggregate attendance, UEFA Champions League Facebook activity, google searches for soccer, and unique visitors to the Foxsoccer website. But more modest rankings in categories such as soccer participation (Scarborough) and U.S. Soccer activity on Facebook led New York to the #5 slot and not the top position as some may have expected.
Categories: Editorial, Soccer Marketing, Thought Leadership