2022 will prove to be another milestone year for the soccer industry. If it feels like we say that every year, you’re probably right and that speaks to the sport’s continued growth. As fans, there’s a lot to be excited about. As marketers, there are plenty of storylines to keep…
Always one of the premier events of every MLS season, the All-Star Game spotlights soccer in the United States in a way no other annual event can. Imagine our excitement at the GESM office when the announcement was made awarding the 2017 game to our home city. Color me biased…
If you’re my age, there’s a romantic connection to buying a band’s new record on vinyl but there’s an unquestioned benefit to having each song of that album available online at the click of a downloadable button. Similarly, the ways which I romanticize traditionally watching soccer and following my teams is being called…
Each year at GESM we sit down and develop an annual survey we send to soccer fans in the U.S. to help us better understand the opinions and trends in soccer fandom. If you haven’t already seen last year’s report, you can find it here. To wet your appetite for…
It’s not that often that we find ourselves writing about the fourth-tier of soccer in the United States, but Kingston Stockade FC is a special case. What started as an idea from Dennis Crowley, the founder of tech giant Foursquare, back in June of 2015, turned into a reality this…
Since launching two years ago, Derek Jeter’s The Players’ Tribune has grown into a media powerhouse within the sports world. It gives athletes across the globe and within every sport a unique platform to voice their thoughts and opinions. From letters to younger selves, to reflections on their careers. From…
