For the #4 soccer market on our list, we travel south down I-95 from New York to Washington, D.C. Home to D.C. United of MLS, the Washington Spirit of NWSL, several U.S. Men’s and Women’s National Team games per year, as well as various international club or national team friendlies, D.C. residents see their fair share of soccer.
DC is one of the most popular cities in the U.S. for Millennials – soccer’s most passionate demographic. This fact likely help drive the markets strong ranking in several digital categories including google searches of “soccer” where it ranked #1. Strong TV viewership and soccer participation rankings also helped the nation’s capital into the 4th overall spot on our list.
Categories: Editorial, Soccer Marketing, Thought Leadership