The Mercurial line from Nike has a storied history dating back to their debut on the Brazilian Ronaldo in the 1998 FIFA World Cup. The “speed” boot from Nike’s cleat collection, it’s been worn by legends of the past, including Ronaldinho, and legends of today including Cristiano Ronaldo.
Over the days leading to the up to the Champions League final in Milan, Nike opened up a “Science of Speed” pop-up to showcase the latest Nike Mercurial Superfly boots. Those who follow ‘NikeFootball’ on Snapchat got a behind-the-scenes look at interactive training, soccer legends, and more. One of the coolest things they showed off was the creation of constructing each pair of new Mercurials. This content was shared on none of their other social media channels, giving their Snapchat users a completely exclusive look.
Check out the snaps of the creation process below:
Categories: Fashion, Social Media, Technology