Mike Koeshartanto

Nike and FC Barcelona Deal Agree to Record Deal

$174 million a year. That’s how much the jersey renewal deal is between Nike and FC Barcelona, making it the most lucrative deal of its kind in the world. For comparison:

  • It smashes the previous record for a jersey deal, between Manchester United and Adidas, by about $46 million per season
  • Their previous deal with Nike, which was set to expire in 2018, was for approximately $41 million

As one of the most popular clubs in the world, and the second-most valuable according to Forbes, it makes absolute sense for Nike and Barcelona to continue their partnership. They have three of the world’s most well-known players in Messi, Neymar, and Luis Suarez. They compete for La Liga and Champions League titles every season. They’re pouring $400 million into renovating their stadium to be one of the most modern in the world.

Categories: Fashion, La Liga, Press