Ten days ago Mercedes put pen to paper on a 25-year naming rights deal with the Atlanta Falcons and Atlanta United F.C. The new $1.4B stadium will be called Mercedes-Benz Stadium and is the second deal the automotive company has made with a sports venue after putting their name on the New Orleans’ Superdome.
Click here to read more on the deal from The Guardian.
Categories: Major League Soccer, Sponsorship, U.S. Soccer