Los Angeles, California, the United States 2nd largest city is a melting pot of ethnicities, cultures, religions, and ideologies. It’s also a city that has been searching for a Major League Soccer team that they can call their own. Sure, you may say that they’ve had a team since the league began in 1996, but many of those in Los Angeles will point to the Galaxy’s distance from their home as a reason why that statement doesn’t hold water. However, in a few short months, many of those Los Angelinos will finally be able to put that search to bed with LAFC debuting in MLS. Our friends at COPA90 took a deeper look into what LAFC means to the diverse community of Los Angeles.
One can see, hear and feel the excitement surrounding LAFC by looking no further than their supporters group “The 3252”. The 3252 are a direct reflection of the city they love, different cultures together to support something they love.
But what does this reflection on the city mean for brand marketers and why should they be eager to get in front of this fandom that will drench Banc of California stadium in Gold and Black? It’s simple. Having strategic brand placement at LAFC’s stadium or on their digital platforms will allow brands to get in front of one of the most diverse communities in all of Major League Soccer. This diversity represents a wide range of buying power and habits.
All in all, those who call LA home represent an extremely diverse community who are ready to come together over something they can all call their own: Los Angeles Football Club