Scott Hutchison

I’m Lovin’ It

As someone who’s truly looked forward to watching Euro 2016, I had to look away this past weekend as fans from competing countries clashed in the streets throughout France. Leave it to McDonald’s – of all brands – to bring fans the right message, at the right time and in the right way. A simple statement of unity with a 50/50 scarf as the universal thread. Check out some of the OOH work below and a full campaign writeup from Adweek, here.




Categories: Commercial, Design, Euro 2016, Soccer Marketing