In March, Degree Men unveiled MOTIONSENSE TM – the world’s first movement-activated anti-perspirant technology for men. To help bring attention to the technology with the key Hispanic male demo, GESM recommended the brand tap into the fan movement synonymous with Mexican soccer fans – the Mexican wave. Based on knowledge that the current Guinness World Record for the longest timed Mexican wave stood at 6:54 seconds – GESM orchestrated a 7 minute half time spectacle during the Mexico vs. Brazil match in Cowboy Stadium, Texas.
Check out this video to see 84,516 fans move like never before!
Categories: Digital Content, Experiential, Hispanic Marketing, Unilever