Category Archives: Hispanic Marketing

Future of North American Soccer Collaborations

Industry Round-Up: Future North American Soccer Collaborations

by GESM Team

In recent years we’ve seen an increased level of collaboration between the North American countries on and off the soccer field. We need only look at the 2026 FIFA World Cup bid, Leagues Cup, and the 2021 MLS All-Star Game format as examples inextricably linking countries despite the on-field rivalry…

August 24, 2021

Opinion: Chicharito’s Clout Boosts MLS

by John Guppy and Ubaldo Castillo

There’s a new sheriff in town and his name is Javier Hernández Balcázar aka Chicharito. For the past decade, the Mexican star has arguably been the top target for teams in MLS. Rumors of his potential arrival gathered steam a few weeks ago with the announcement of his signing with…

January 29, 2020

Copa America & Facebook Partner for Behind-the-Scenes Content

by Matt Zelek

After a special stint in the United States in 2016, Copa America heads back to South America next month, as Brazil play host to the tournament’s 46th edition. Naturally, this means soccer fans across North America will need to watch from afar, but the tournament is doing its best to…

May 18, 2019

La Liga’s Plans to Take Over North America

by Cody Kuiper

The beautiful game is steadily growing in popularity in North America and La Liga wants a big piece of the pie. Spain’s top league is prepared to roll out an aggressive North American strategy that starts with a joint media venture between the league and Relevant, the sports marketing agency…

March 07, 2019

The Mexican National Team Makes Dallas Home

by Dillon Payne

On Wednesday, the Mexican National Team, in partnership with the Dallas Sports Commission, AT&T Stadium, FC Dallas and the Dallas Cowboys, gave their fans in America something to be excited about. The announcement, which happened at AT&T Stadium, will see the Mexican Men’s National Team officially name Dallas, Texas as…

November 28, 2018

ROOTING INTERESTS IN THE U.S. – MEXICO RIVALRY

by Mike Koeshartanto

Dillon and I recently hit the road to Nashville for the U.S. Men’s National Team friendly against Mexico. As the biggest rivalry in CONCACAF (unbiased) and maybe the world (slightly biased), there’s no better game to catch – not just because of the intensity on the field, but for a…

September 17, 2018