Category Archives: Experiential

Our First In-Person Activation in 14 Months

by Dillon Payne

For those of you working in marketing, do you remember the last time you or your team activated in person for a brand? We do and, as I’m sure you can relate, that activation feels like an eternity ago. Our last taste of experiential marketing came on March 7th and…

May 18, 2021

FOX Sports House Brings Soccer to SXSW

by GESM Team

In celebration of South by Southwest (SXSW), we’re winding back the clock to reminisce on a previous activation. SXSW may be online this year, but it wasn’t in 2018 when we partnered with FOX Sports to drum up excitement for the 2018 FIFA World Cup via the FOX Sports House….

March 14, 2021

LaLiga to Open Licensed Bars, Build Brand

by Mike Koeshartanto

LaLiga hopes to disrupt the world of entertainment and hospitality with a never-before-seen innovation: a LaLiga-themed sports bar called LaLiga TwentyNine’s. This re-invention of the traditional sports bar allows LaLiga to promote the competition and its clubs with a unique, immersive experience. This is the first time a sports competition…

October 05, 2020

Soccer Teams Uses Zoom for Virtual Crowd

Soccer Team Uses Zoom to Create Virtual Crowd

by Mike Koeshartanto

As soccer leagues and teams inch further down the path toward a return, we’ve seen a handful of creative ways to recreate some semblance of the stadium atmosphere forcibly absent due to COVID-19. In fact, we recently jumped on Zoom to discuss one of our favorite activations from Borussia Monchengladbach…

May 19, 2020

No Fans in Stands? How Soccer Teams, Brands Can Get Creative

by Harrison McIntire

Two months into quarantine and the idea of a sporting event with fans in attendance still feels like a daydream – well at least for everyone outside of the Belarusian Premier League who are still business as usual. However, it does appear the Bundesliga, La Liga, and others are ready…

May 06, 2020

Volkswagen Goes Big at Soccer Coaches Convention

by Imran Gulmohammad

In early 2019, Volkswagen made a splash in the soccer world by announcing their four-year partnership with U.S. Soccer as Presenting Partner. Throughout the first year of the partnership the automotive brand found several ways to connect with the American soccer consumer. In 2020, Volkswagen hit the ground running on…

January 28, 2020