John Guppy

Degree Men Launches El Movimiento Video Series

GESM’s insights in to soccer fan culture led to the creation of El Movimiento – a 13 part video series that showcases the unique and active nature of fans of the Mexican National Team and Major League Soccer clubs.

By highlighting the active nature of fan rituals and chants, the El Movimiento branded content series hosted by Mexican National Team star Andres Guardado, supports Degree Men’s drive to build awareness for its new MOTIONSENSE TM technology – the world’s first movement-activated anti-perspirant technology for men.

Take a look at the first video in the series of El Movimiento presented by Degree Men featuring the Seattle Sounders.


Categories: Digital Content, El Fanatico, Hispanic Marketing, Mexican National Team, Unilever