There’s a new sheriff in town and his name is Javier Hernández Balcázar aka Chicharito. For the past decade, the Mexican star has arguably been the top target for teams in MLS. Rumors of his potential arrival gathered steam a few weeks ago with the announcement of his signing with…
Spring has sprung and we’re well on our way to summer! As European leagues wrap up their seasons, let’s take a look back at April – a month that rained down plenty of soccer upon us and is also the last month until fall where a majority of leagues around…
It’s hard to believe, but we’re now less than 75 days from the kickoff of the 2019 FIFA Women’s World Cup. FOX Sports, owners of the English-language broadcast rights in the U.S., and Telemundo Deportes, owners of the Spanish-language rights, recently unveiled the on-air talent who will be joining the…
BREAKING NEWS: Soccer fans are not homogenous. A simple insight, yet an extremely important one when it comes to marketing to the soccer audience in the U.S. Beginning in 2013, Gilt Edge Soccer Marketing set out to better understand soccer fans based on their interest and connection to the sport….
Another year is in the books and soccer’s imprint on America continues to grow and strengthen. From Copa America Centenario to MLS to the Premier League, fans both new and old are watching, supporting, following, and engaging in soccer at an increasing level. Last year we dove into an overall…
This is a guest feature from Jaime Cardenas, the CEO and founder of AC&M Group. When I moved to the U.S. 19 years ago, one of the first things I did was evaluate all the cable and satellite companies and packages to make sure I could watch as many Mexican league…
