Scott Hutchison

#CopaAmerica: Chile Wins, Argentina and Messi Dominate Twitter

The Copa America Centenario wrapped up on Sunday with Chile beating Argentina in penalty kicks for the second-straight final following a 0-0 draw.

Going into the final game, plenty of conversation had taken place across the tournament on Twitter, with numerous storylines along the way. From whether Chile can repeat as champions (yes), to Messi becoming Argentina’s all-time leading scorer, to the USMNT reaching their stated goal of making it to the semifinal, and Brazil’s elimination at the group stages, this special edition Copa America was full of special moments that unfolded in social media.

Following the final, Twitter released a recap highlighting some of the major moments from the tournament. It comes as no surprise that Leo Messi and Argentina were the most-mentioned player and team respectively, with Argentina having the top-three most-tweeted matches.


The most-shocking moment of the tournament came after the final whistle had blown and Chile were cleaning gold confetti off their jerseys when Messi announced his retirement from international football and the Argentine national team. We’ll see if he stays true to that (as a fan of the game, I sincerely hope not), given the emotion following a third-straight finals loss and missing his team’s first penalty kick.

If that was the last time he laces it up for La Albiceleste, I was lucky enough to be able to witness it in person.

We’ll have more on the Copa America Centenario coming up, as we take a closer look at the impact it had on the media, brands, and fans here in the United States.



Categories: Copa America Centenario, Digital Content, Social Media