The Champions League Knockout Round kicked off this week and fans were treated to some wonder goals and shocking score lines. However, it was the news that broke last week about a Champions League partnership that I was most interested in.
Instead of focusing on the players or teams, fans are at the heart of the new partnership between Copa90, Bleacher Report, Pepsi Max, and the Champions League. The “Super Fandom” campaign will create more than 150 pieces of content across Twitter, Facebook, Instagram Stories, and Snapchat.
The eye-popping content, both literally and figuratively in the example below, is meant to stand out in the crowded social feeds of fans as an alternative to “traditional” social media content fans digest during games.
In addition to closely following the remainder of the Champions League games this season, I’ll be keeping a close eye on how all parties continue to showcase the unique aspects of fandom.
Barca finding no love in Paris on Valentine's Day… #PepsiMAXMoment @PepsiMaxUK pic.twitter.com/Ov4v7rWGUr
— COPA90 (@Copa90) February 14, 2017
This is the first official campaign between Copa90 and Bleacher Report since Turner made a minority investment in Big Balls Media, the parent company of Copa90.
Header image via The Drum
Categories: Europhile, Soccer Marketing, Social Media, Sponsorship, UEFA Champions League