Chris Stearns

Bullseye! New Target and MLS Partnership is Perfect

We have incredibly high hopes for the newly announced league-wide partnership between Major League Soccer and Target.

As part of the deal, Target’s MLS partnership will include brand integration across platforms, including broadcast, digital, video, content, in-stadium and on-site activation at marquee MLS events. Fingers crossed they’re the new “Goal of the Week” sponsor, as that’s perfect synergy for the brand. Once the season kicks off next month, we’re eager to see exactly what the specifics of the deal includes.

One thing we know for certain is that they were named the presenting sponsor the 2017 All-Star Game which will take place at Solider Field in Chicago. Opponent is still TBD, but playing the match downtown at Soldier Field hints at a big name opponent and an opportunity for Target to activate downtown in a major market.

Additionally, Target was named the jersey sponsor ahead of Minnesota United’s inaugural season. Beyond investing in the league, it’s fantastic to see Target investing in their hometown club as they enter MLS following their time in the NASL. The jerseys should be unveiled soon and we’re hopeful that Target utilizes the white bullseye logo to compliment the team colors as outlined in the graphic below.

Categories: Major League Soccer, Soccer Marketing, Sponsorship