Category Archives: Bayern Munich

Bleacher Report Teamed with Bayern Munich For A Unique Watch Party

by Griffin Ward

FC Bayern Munich may have lost their Champions League semi-final match to Real Madrid last week, but off the pitch, they won in their initiative to grow their fanbase in a non-traditional market. In 2014, FC Bayern opened an office in New York City with a focus on growing their…

May 11, 2018

?10 Red Hot Soccer Marketing Topics ?

by John Guppy

Like a great holding midfielder, we keep one eye on what’s happening behind us – and the other on the activity ahead. It’s within this spirit, we share our thoughts on ten ? soccer marketing topics that caught our eye in 2016 and we will be paying close attention to in the new year. The…

December 22, 2016

Bayern Munich Building Its Way into the Fabric of the American Soccer Market

by Chris Stearns

It was an incredible summer to be a soccer fan in the US. Not only were we hosting Copa America Centenario, but Euro 2016 was on our television, we had both the Men’s and Women’s Olympic tournaments, the MLS playoff race started heating up, and the International Champions Cup returned…

August 24, 2016

Bayern Munich Expands U.S. Presence With Merchandise Deal

by John Guppy

Following their expansion into the U.S. market with a dedicated office in New York, US-specific social media accounts, and multiple preseason games in the States, FC Bayern Munich continue to boost their presence here with a new merchandising deal. The licensing deal will see their merchandise available within the U.S. retail…

May 04, 2016

Bayern Munich Teams with Yahoo Sports To Expand Global Reach

by Scott Hutchison

German giants Bayern Munich have partnered with Yahoo Sports to promote content across several key global markets including the United States, Asia, Latin America, and Central Europe. The aim is to help position the club against other top European teams, including Manchester United and FC Barcelona, and promote Bayern in…

January 14, 2016

Pulling Power of Little Pea Proves Important for FOX Sports

by Casey H. Moore

Up to this point in the Bundesliga season it seemed like no one would dethrone Bayern in the ratings on FOX Sports. That was until this past week when Bayer Leverkusen and Chicharito took on FC Koln. The Hispanic population in the U.S. truly made a difference. Only 14,000 of…

November 16, 2015