All posts by Matt Clay

MLS and Fanatics Expand Their Apparel Deal

by Matt Clay

Major League Soccer has had a merchandising agreement with Fanatics, the online retailer of licensed sportswear, since the 2015 season. Over the last three seasons, Fanatics has been able to sell Adidas-made MLS jerseys on its website. That e-commerce only deal is about to expand in a major way starting…

November 07, 2017

La Liga wants to play regular season matches abroad as soon as 2018-19

by Matt Clay

How does a soccer league grow its brands beyond the country it plays in? Television deals plus digital and social media have the greatest impact in the present day, but various international soccer leagues are looking beyond that for growth mechanisms. While access to matches via television and digital media allows…

September 26, 2017

#ScarvesUp for Childhood Cancer and Scarftember

by Matt Clay

Throughout the month of September, MLS Works will be conducting its 4th annual Kick Childhood Cancer campaign to raise awareness and funds for Children’s Oncology Group. During this month-long campaign, the MLS will “go gold” which will include promotion on national broadcasts, on social and digital channels, in-stadium, and by all…

September 07, 2017

Heineken Wants to Reach Multicultural Millennials Through Soccer

by Matt Clay

When it comes to soccer and beer, Heineken wants to be the first brand that comes to mind for multicultural millennial American consumers. They’ve been the Official Beer of Major League Soccer since 2015, taking over from Budweiser. In addition to LED television signage, they’re also the presenting sponsor of MLS…

August 30, 2017

UEFA and the Power of Strong

by Matt Clay

UEFA recently launched the #WePlayStrong campaign geared toward empowering girls through the sport of soccer. Highlighting that “Football is more than just fun” and “UEFA wants every girl to feel welcome to come and play, because Together, #WePlayStrong.” Creating a series of amazing videos highlighting young women playing soccer and working…

June 16, 2017