All posts by John Guppy

John Guppy

MLS Unveils 2016 Promotional Campaign: “Stand as one”

by John Guppy

Ahead of the 2016 season kicking off, MLS has launched its new promotional marketing campaign. “Stand as one” replaces “Unstoppable” across a variety of creative including TV commercials, digital banners, social skins and more. After reading the detailed AdWeek article about the new campaign, a few things stood out: Embracing…

February 16, 2016

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John Guppy

Mexican National Team Inks American TV Deal with Fox Sports

by John Guppy

Ahead of broadcasting its first FIFA World Cup in 2018, FOX Sports has acquired the television rights to 25 Mexican national team games over the next three years. The marquee matchup of the deal – comprised of home friendlies and World Cup Qualifiers – is a likely-to-be Hexagonal match versus the…

February 09, 2016

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John Guppy

It’s a Full House: MLS Jersey Sponsorship

by John Guppy

Last weeks announcement of Sutter Health signing on to become the jersey partner of the San Jose Earthquakes was significant not only for the Quakes, but also for MLS.    For the first time in history every MLS Team has a primary jersey partner – a notable sponsorship milestone for the…

February 01, 2016

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John Guppy

Should brands take a closer look at soccer podcasting?

by John Guppy

Several media industry experts are predicting that 2016 could be the year of the podcast.  Evolving technology and consumer behavior is driving new demand for the audio medium. If you are a brand trying to reach the soccer consumer it might be time to take another look at the world of podcasting. “Something I have my eye on…

January 28, 2016

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John Guppy

Copa America Centenario Coming to FOX Sports

by John Guppy

It’s a bit of a mad dash to the promise land but the puzzle pieces for Copa America Centenario are falling into place.  The latest announcement is the long anticipated confirmation of FOX Sports as the English-language broadcast partner.  All 32 matches will be carried live across the FOX Network,…

January 27, 2016

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John Guppy

The NSCAA Convention: Soccer’s Annual Woodstock Gathering

by John Guppy

Billed by the NSCAA as “The world’s largest annual gathering of soccer coaches,” but described by many as the ultimate “Soccer Woodstock,” last week’s NSCAA Convention was a gathering of epic proportions for the soccer industry.  All told, over 11,000 soccer folks descended on Baltimore like a small invading army – each…

January 18, 2016

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