All posts by John Guppy

John Guppy

Yingli Solar partnership with US Soccer kicks off in Philadelphia

by John Guppy

Yingli Solar, the Chinese green energy company and FIFA World Cup partner, kicked off its’ new relationship with U.S. Soccer around the friendly match with Mexico in Philadelphia.  Over the next 3 years Yingli Solar will utilize soccer as a US platform to drive key organizational objectives related to brand…

August 10, 2011

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John Guppy

MLS All Star game HUB integration proves a big hit for Pepsi Max!

by John Guppy

The appearance of world powerhouse, Manchester United, in the big apple ensured the 2011 MLS All Star game was a high profile affair.  Pepsi Max saw this as an opportunity to connect with the local soccer fan in a distinctly New York way. GESM developed a New York inspired soccer…

July 25, 2011

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John Guppy

Major League Soccer ready to flourish in Canada

by John Guppy

With the Vancouver Whitecaps inaugural MLS season right around the corner, Canada’s leading national news outlet, The Globe & Mail, takes an in depth look at the business of soccer. To read the full article click here

February 25, 2011

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John Guppy

Heineken USA taps GESM for UEFA Champions League Promotion

by John Guppy

UEFA Champions League partner, Heineken, has selected GESM to develop and execute a promotional campaign targeting fans of the tournament in the US.  The promotion – that will launch in conjunction with the Round of 16 – provides fans watching matches at their local pub with the chance to win…

February 02, 2011

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John Guppy

“Degree Futbol” campaign wins IAB MIXX Award

by John Guppy

Congratulations to our friends at Brightline on capturing a Gold Medal at the 2010 Interactive Agency Bureau MIXX Awards for the Degree Men (Unilever) Spanish-language campaign. The campaign included a branded TV channel featuring behind the scenes footage of the Degree commercial shoot with Mexican star Andres Guardado.  GESM provides…

October 02, 2010

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John Guppy

World Cup Insights by John Guppy in FourFourTwo

by John Guppy

In his latest FourFourTwo column, John Guppy, offers some reflection on the impact of the World Cup here in the United States.  He provides particular recognition to the contributions of Robby Donoho. Not sure who Robby Donoho is?  Read John’s column and you’ll be reminded. To learn about FourFourTwo USA…

July 21, 2010

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