John Guppy

MLS All Star game HUB integration proves a big hit for Pepsi Max!

The appearance of world powerhouse, Manchester United, in the big apple ensured the 2011 MLS All Star game was a high profile affair.  Pepsi Max saw this as an opportunity to connect with the local soccer fan in a distinctly New York way. GESM developed a New York inspired soccer activation featuring a mash up of music and art.  Well known NY graffiti artist, Meres One, created a graffiti mural featuring twelve Pepsi Max FC players.  The art was displayed for five days in the MLS sponsor HUB in Soho and was showcased with an exclusive music playlist featuring the favorite songs of the players. 5,000 people experienced the art and music mash up in person with additional reach through social media promotion.

Categories: Major League Soccer