Yingli Solar, the Chinese green energy company and FIFA World Cup partner, kicked off its’ new relationship with U.S. Soccer around the friendly match with Mexico in Philadelphia. Over the next 3 years Yingli Solar will utilize soccer as a US platform to drive key organizational objectives related to brand awareness, community relations and business development. To help develop and execute activation plans Yingli has turned to the expertise of GESM.
Categories: Sponsorship, U.S. Soccer, Yingli Solar