Month: April 2016

Alex Morgan Live-Streamed First Full Sports Broadcast on Facebook

by John Guppy

In addition to breaking the NWSL attendance record in their first home match, the Orlando Pride and star Alex Morgan set another milestone last weekend when her Facebook page quietly became the first page to stream an entire professional sports event. We’re talking some seriously impressive numbers here as “it…

April 28, 2016

The Brand Marketing Power of USWNT 100 Days From Rio

by Subbed On

Today officially marks 100 days out from the start of the 2016 Olympics in Rio de Janiero, which will cap off a scintillating summer of soccer featuring the Copa America Centenario and Euro 2016. The U.S. Men’s National team will feature in Copa America, but the U-23 team did not…

April 27, 2016

Detroit Enters MLS Expansion Talks with New Ownership Group

by Mike Koeshartanto

Behind a pair of NBA owners, Detroit is throwing itself into the next round of MLS expansion, with the league aiming for 28 teams in its next round of expansion. A strong ownership group with significant financial backing is required for an expansion franchise these days and Detroit has that in…

April 26, 2016

Orlando Pride Break NWSL Attendance Record in First Home Match

by Carly Samp

With Orlando City SC boasting more than 60,000 people in attendance for each of their home openers at the Citrus Bowl, the newly formed Orlando Pride of the NWSL had a lot to live up to. I’d say breaking the NWSL attendance record with 23,403 fans for their home opener…

April 25, 2016

MLS Expands Reach with New East Asia TV Deal

by Mike Koeshartanto

MLS fans in China and Japan are going to have the ability to watch more matches and content than ever following a pair of new television and digital deals within each country. In China, a previous digital deal with Le Sports has been expanded to include multiple live matches each week,…

April 22, 2016

A Closer Look Into the American Soccer Fan

by John Guppy

Recently I had the pleasure of being interviewed by Nick Green for a story in the Los Angeles Daily News which takes a closer look into the American soccer fan. You can enjoy the full read below. Who are American soccer fans and what do they care about? The typical…

April 21, 2016