Mike Koeshartanto

MLS Expands Reach with New East Asia TV Deal

MLS fans in China and Japan are going to have the ability to watch more matches and content than ever following a pair of new television and digital deals within each country.

In China, a previous digital deal with Le Sports has been expanded to include multiple live matches each week, along with the MLS All-Star Game, the 2016 Audi MLS Playoffs, and the MLS Cup. Le Sports will also continue to feature MLS content across its digital platforms.

The Fuji TV deal in Japan will see two MLS matches per week, select 2016 Audi MLS Playoff matches, and the MLS Cup through 2017. With four Japanese players in MLS, it’s an opportune time for the league and country to strike a television deal, especially as the league and its players grow in popularity across the country.

Categories: Major League Soccer, TV Rights