Los Angeles maintains its overall position as the number one soccer market in the U.S. thanks to top ten rankings in the categories of attendance, participation, viewership, and social conversing.
Not only is LA home to the LA Galaxy – Major League Soccer’s most successful club – and vibrant newcomers, LAFC, but it also boasts a rich history of international soccer showpiece events including Men’s and Women’s World Cups, Gold Cups, Copa America Centenario, and multiple club and international friendlies.
At the heart of the soccer community and one of the main drivers of interest is LA’s 6M strong Hispanic community whose passion for the sport is well recognized. In recent years LA has also emerged as one of a select few cities driving soccer culture forward – a fact that is not lost on several corporate brands looking to tap into this appealing aspect of the sport.
For more information about our soccer market rankings, click here.