Mike Koeshartanto

Women’s World Cup – TV & Social Highlights

It’s hard to believe we’re already staring down the final of the FIFA Women’s World Cup. From France’s 4-0 win against South Korea in the opening game to the USWNT victory yesterday, we’ve seen a lot of drama and a lot of firsts. We’ve gathered some notable FIFA Women’s World Cup TV and social highlights, as well as some of our most memorable moments, so far.

Television Viewership Stats

According to Fox Sports, the USWNT’s quarterfinal victory over France was the best metered market rating ever for a FIFA Women’s World Cup quarterfinal – up 17 percent from 2015’s quarterfinals shown in primetime. Curious what the top local markets were? See below.

Brazil soccer legends Marta, Formiga, and Christiane may have exited the tournament at the hands of host France in the knockout stage, but the game was seen by over 35 million people in Brazil – the most-watched FIFA Women’s World Cup game in Brazil’s history.

Despite their defeat to the U.S. in the quarterfinal, 51 percent of the French TV audience (11.8 million) tuned into the game on TF1, the second-highest French total to date in the tournament.

England’s quarterfinal victory over Norway was seen by 7.6 million viewers, or 39 percent of the available viewing audience. This game is now the most-watched women’s soccer game in England and brings the total viewership of this summer’s tournament to 22.2 million – besting the previous FIFA Women’s World Cup viewership total of 12.4 million set during the 2015 tournament.

The Netherlands victory over Italy in the quarterfinals earned an 80.3 share locally, meaning 4-of-5 TVs in use during the time of the game were switched the the FIFA Women’s World Cup.

Social Highlights

During yesterday’s semifinal game between the USWNT and England, the top 10 trending topics on Twitter were all about the game (see below). Here are a few notable celebs weighing in with their thoughts, as well.

Top 10 Twitter Trending Topics - USWNT



























Memorable Moments

It wouldn’t be a World Cup regroup if we didn’t look back at some of the best moments from the tournament, thus far. Here are some of our favorites:

1. Marta offers words of inspiration to Brazil’s next generation of female players

2. Thailand scores their first goal in FIFA Women’s World Cup history

3. Jamaica also scores their first goal in FIFA Women’s World Cup history

4. VAR makes its mark – for better or for worse

5. Alex Morgan takes a sip of tea

Categories: Broadcast, FIFA, Fox, Television Ratings, Women's World Cup