Scott Hutchison

What’s in a Name?

This may be the question that Red Bull New York fans are asking, if yesterday’s story in Sports Business Journal comes true. According to this post, the Red Bulls have begun exploring a naming-rights deal for Red Bull Arena, seeking at least a 10-year deal that would be valued in the seven figures per year. ¬†An interesting opportunity for the right partner.

Categories: Finances, Major League Soccer, Sponsorship