This week global paint brand Valspar and the Chicago Fire announced the signing of a jersey partnership. Valspar becomes the Team’s third jersey partner replacing Quaker Oats and Best Buy (2008-2010). They also become the third paint company to sign a jersey partnership in MLS history following in the footsteps of Glidden with the Columbus Crew (2008-2010) and Comex with Chivas USA (2007-2009).
Valspar will utilize the partnership to support various local community initiatives, engage fans on-site at Toyota Park, and leverage the global visibility of MLS to reinforce brand awareness.
Categories: Domestic, Major League Soccer, Sponsorship