On Wednesday, the Mexican National Team, in partnership with the Dallas Sports Commission, AT&T Stadium, FC Dallas and the Dallas Cowboys, gave their fans in America something to be excited about. The announcement, which happened at AT&T Stadium, will see the Mexican Men’s National Team officially name Dallas, Texas as “home” in the United States. The agreement will see El Tri play a match at Jerry World every year leading up to the 2022 World Cup in Qatar, the first of which coming on June 9th, 2019 versus a to be named opponent ahead of the Concacaf Gold Cup.
Incondicionales, we would like to announce our landmark partnership with @Dallas_Sports, @dallascowboys & @FCDallas!! 🤝
Dallas, TX will be our destination city for the next 4️⃣ years!!
Let’s get this fiesta started!! 🙌🏼⚽️🇲🇽#MEXTOUR | #MEXTOURDALLAS pic.twitter.com/cEj74AbKd7
— Mexican National Team (@miseleccionmxEN) November 28, 2018
However, the fun only begins there. This agreement also includes various local initiatives that will continue to drive home El Tri’s commitment not only to Dallas but the American market. The days leading up to each game, the Mexican National Team will host a “Fan Fest” in or around the Dallas metro area. This will include, Mexican national team players on hand at a variety of local community initiatives including, but not limited to, reading programs in the Arlington, Frisco, Mesquite and Dallas school districts. Lastly, in partnership with FC Dallas, national team players will take part in local soccer clinics around the Dallas area.
While there are other markets that show heavy support for El Tri, it was Dallas who put together the highest impact bid. For the city, this is seen as a precursor ahead of the 2026 World Cup shared between the U.S., Canada, and Mexico. Dallas intends to be the home base for Mexico during that tournament and they feel this is a large step in solidifying and winning a host city status ahead of that World Cup. All in all, this seems like a giant step in the right direction for the Mexican National Team which continues to prove its value in this market. Settling on Dallas, and AT&T Stadium, as a home base makes perfect sense for every party involved.
Categories: AT&T, Hispanic Marketing, Mexican National Team