Tag Archives: World Cup

More, More, More

by Casey H. Moore

FIFA has been going through some (cough, cough) “rough times” recently, but this past week the FIFA Executive Committee got down to business and agreed on a plan that shapes the 2026 World Cup as a 40-team tournament. This would add more matches. More matches means more eyeballs, and more butts-in-seats. In turn, this…

December 07, 2015

15 Marketing Insights From The 2014 FIFA World Cup

by John Guppy

The 2014 FIFA World Cup delivered some incredible moments for both fans and marketers. From a U.S. perspective, here are 15 marketing takeaways.

August 06, 2014

It’s Coming!

by John Guppy

The Official FIFA 2014 World Cup Sticker Collection by Panini will be hitting the market in the Spring. Building from the phenomenal success of the 2010 World Cup campaign, GESM is thrilled to be helping our friends at Panini once again market this unique product to a US audience.

December 18, 2013

World Cup Insights by John Guppy in FourFourTwo

by John Guppy

In his latest FourFourTwo column, John Guppy, offers some reflection on the impact of the World Cup here in the United States. He provides particular recognition to the contributions of Robby Donoho. Not sure who Robby Donoho is? Read John’s column and you’ll be reminded. To learn about FourFourTwo USA…

July 21, 2010

Icons World Cup Promotion Exceeds Expectations

by Scott Hutchison

Icons – the world’s leading soccer memorabilia company continues to grow its US market presence. To capitalize on the World Cup GESM developed a marketing campaign for ICONS that included an on-air promotion with Fox Soccer Channel’s highly rated show Ticket To South Africa. Campaign results exceeded expectations delivering record…

July 13, 2010

GESM Handles Marketing for Official FIFA 2010 World Cup Sticker Collection

by John Guppy

Panini America has selected GESM to oversee all US marketing efforts for the Official 2010 FIFA World Cup Sticker collection. GESM responsibilities includes targeted promotional distribution of 1.75m albums to Hispanic and General Market consumers, media placement, grassroots and influencer marketing activities.

June 10, 2010