John Guppy

GESM Handles Marketing for Official FIFA 2010 World Cup Sticker Collection

Panini America has selected GESM to oversee all US marketing efforts for the Official 2010 FIFA World Cup Sticker collection. GESM responsibilities includes targeted promotional distribution of 1.75m albums to Hispanic and General Market consumers, media placement, grassroots and influencer marketing activities.

Categories: Panini, World Cup