Tag Archives: Soccer Marketing

A look inside Soccer Social Media

by Casey H. Moore

In the U.S. we get glimpses here and there into the world of professional sports social media, but hardly ever do we get behind the scenes insights into the social media world of professional soccer. Yesterday VICE Sports UK spoke to former Tottenham Hotspur Social Media Manager, Roberto Kusabbi, to get…

August 20, 2015

RECAP: 2015 Bimbo Champions Cup

by Carly Samp

Amongst all the events going on for Bimbo this past summer, Danielle and I flew out to Philadelphia to prepare for the culmination of it all: the 2015 Bimbo Champions Cup at PPL Park, home of the Philadelphia Union. Over the last several months, U12 boys and girls teams across…

August 18, 2015

PSG added to Tecate’s portfolio

by Casey H. Moore

Tecate added another European giant to their soccer portfolio in the form of Paris Saint Germain. Tecate already has partnerships in place with last year’s Champions league finalists Barcelona and Juventus. Financial terms have not been released but the deal is in place for five years. In four years of…

August 13, 2015

Sometimes “not engaging” Is the right move

by Casey H. Moore

Chad Ochocinco loves the beautiful game, so much so he trialed for Sporting Kansas City during the NFL lockout in 2011. Even though he loves to play, it seems his real soccer passion is to play as Messi in the FIFA video game. He talks about FIFA incessantly on Twitter. In his offseason playing…

August 10, 2015

When Dealing With Adidas, Utd rakes in the Social Love

by Casey H. Moore

Industry reports have Adidas dropping into third place in the competitive sportswear category behind Nike and Under Armour. Adidas’ soccer pedigree is unquestioned, however, and they have high expectations for their new 10-year, $1.28 billion partnership with Manchester United. The first official adidas Manchester United kit was launched a few days ago via…

August 05, 2015

Viewing Paris Soccer Through Virtual Reality

by Mike Koeshartanto

Virtual reality has become one of the hottest tactics in experiential marketing, though until recently it has been reserved for large-scale programs (with even larger-scale budgets). The introduction of products like Google Cardboard has propelled VR technology to more mainstream marketing use…for the benefit of brands and consumers, alike. Last…

August 04, 2015