In the U.S. we get glimpses here and there into the world of professional sports social media, but hardly ever do we get behind the scenes insights into the social media world of professional soccer. Yesterday VICE Sports UK spoke to former Tottenham Hotspur Social Media Manager, Roberto Kusabbi, to get an inside look at how social media is run at a top tier soccer club.
Kusabbi allows us a look through his eyes and shows the incredible access and pressure someone in that position must deal with within such a large club. The article talks about the trials and tribulations that come with managing a twitter handle such as @SpursOfficial. When you work on a 24/7/365 outlet like Twitter everything you post is open to potential misinterpretation!