Tecate added another European giant to their soccer portfolio in the form of Paris Saint Germain. Tecate already has partnerships in place with last year’s Champions league finalists Barcelona and Juventus. Financial terms have not been released but the deal is in place for five years. In four years of working with Tecate, Juventus has amassed 2.8 million twitter followers in Mexico. If this deal for PSG works just half as well as Juventus’ I have a feeling we will see more dark blue shirts gracing the streets of Mexico City.