Tag Archives: Degree

Degree Men Launches El Movimiento Video Series

by John Guppy

GESM’s insights in to soccer fan culture led to the creation of El Movimiento – a 13 part video series that showcases the unique and active nature of fans of the Mexican National Team and Major League Soccer clubs. By highlighting the active nature of fan rituals and chants, the…

August 01, 2012

Degree Men sets a new world record for the “Mexican Wave”

by John Guppy

In March, Degree Men unveiled MOTIONSENSE TM – the world’s first movement-activated anti-perspirant technology for men. To help bring attention to the technology with the key Hispanic male demo, GESM recommended the brand tap into the fan movement synonymous with Mexican soccer fans – the Mexican wave. Based on knowledge…

June 12, 2012

“Degree Futbol” campaign wins IAB MIXX Award

by John Guppy

Congratulations to our friends at Brightline on capturing a Gold Medal at the 2010 Interactive Agency Bureau MIXX Awards for the Degree Men (Unilever) Spanish-language campaign. The campaign included a branded TV channel featuring behind the scenes footage of the Degree commercial shoot with Mexican star Andres Guardado. GESM provides…

October 02, 2010