For the second time in the 2019/20 Premier League season and fifth time overall, GESM provided on-the-ground digital and experiential support for the Premier League and NBC’s PL Mornings Live event. This event series serves as a live broadcast for NBC’s team, as well as playing host to the best Premier League watch party in the U.S. Working alongside the Premier League and NBC allows GESM to continue to collaborate with and learn from some of the best in the business.
As Will Smith famously said, “Welcome to Miami!”
We definitely partied in the city where the heat is on with more than 9,000 fans across two days. Situated right in the heart of South Beach, the Premier League and NBC took over The Clevelander, Ocean Drive, and Lummus Park. For the staff from London, Chicago, and Stamford, CT, few things beat Miami in mid-December.
Few things also beat these fan fests. Each one is bigger and better than the one before and each of the five has been incredibly unique. South Beach is an international destination and this fan fest was no exception. Beyond the Latin culture of Miami, fans travelled from all over Florida, Washington DC, Austin, and San Francisco. You can take a look at everything that went down over the week and weekend below
Miami, you EXCEEDED the hype.
— Premier League USA (@PLinUSA) December 17, 2019
PL Fans of Miami
The ever-popular PL Fans of… series returns for its fourth volume, highlighting nine different fans from across the Miami area told via 7 stories. Clubs represented in this iteration included Tottenham, Arsenal, Everton, Liverpool, Man City, Chelsea, Newcastle, and Manchester United. From interviewing them early in the week to seeing each and every one of them at the fan fest on Saturday and Sunday, they were a memorable group.
PL Mascots on Tour
Mascots didn’t get the opportunity to just sit on the beach all day while staff was hard and work. While they did start their Friday morning at the beach with a Baywatch re-creation, they had a jam packed day across Miami.
After a morning on the beach, mascots from Brighton, Leicester, Manchester City, Tottenham, Watford, and Wolverhampton paid a visit to The U. Partnering up with their mascot Sebastien the Ibis, the mascots enjoyed a tour of campus at the University of Miami. The highlight though, was undoubtedly the “turnover chain.” Afterward, they made a trip to the Miami Heat where they saw the NBA trophy, spent time with their mascot Burnie, and a couple of PL legends recreated that iconic photo of D Wade and LeBron. Finally, a trip to the Miami Dolphins’ Hard Rock Stadium, which is hosting Super Bowl LIV in February. More mascots hanging out and a field goal competition rounded out the day.
PL Legends and Celebrities
Miami brought out the legends who wanted to soak up the sun and hang out with fans! Watford brought USMNT defender Jay DeMerit while West Ham had Jay’s former Vancouver Whitecaps teammate Nigel Reo-Coker. Additional legends included Leicester City’s Gerry Taggart, and Brighton’s Peter Ward.
It wasn’t just legends who took their talents to South Beach. We also graced by the presence of two-time World Cup Winner Jill Ellis. Following her USWNT days, she now calls Miami home. Additionally, notable TV host Adam Richman stopped by to talk about his beloved Spurs.
Whether taking part of the mascot tour, sampling the various activations, seeing the sights around town, or being interviewed by NBC, the legends and celebrities had an action-packed couple of days.
Jay DeMerit might have a career as a dancake artist, following his rendition of Watford owner Elton John.
— Premier League USA (@PLinUSA) December 14, 2019
Our former captain Nigel Reo-Coker is in the US, joining Hammers fans to watch us face Southampton at the @premierleague Mornings Live Event at Miami Beach tomorrow.
— West Ham United (@WestHam) December 14, 2019
Leicester City’s Filbert Fox and legend Gerry Taggart had an eventful day with the Foxes faithful.
"These guys, along with myself, are having an absolutely great time!" 🏖🇺🇸
— Leicester City (@LCFC) December 16, 2019
Even though they didn’t play until Monday, Brighton gave Peter Ward some time in the sun.
🇺🇸 Peter Ward flying the Albion flag out in Miami for #MyPLMorning!
— Brighton & Hove Albion ⚽️ (@OfficialBHAFC) December 14, 2019
Where to next?
We’re hitting up the City of Brotherly Love! We’ll be in Philadelphia in spring 2020. Stay tuned to @PLinUSA for more details on exactly when and where.
To our friends in the City of Brotherly Love:
— NBC Sports Soccer (@NBCSportsSoccer) December 15, 2019