Women’s soccer has taken major strides forward in recent weeks with EA Sports. First it was announced that women’s national teams would be included in the wildly popular FIFA game for the first time, and now the monumental step has been taken to feature female players on the cover of the game. Alex Morgan will be on the US cover while Christine Sinclair and Stephanie Catley will line up alongside world superstar Messi in Canada and Australia respectively.
Just to put things into an interesting perspective Leo Messi takes home a combined $80 million in endorsements and salary while Morgan brings home around a $3 million. However, Morgan has been gaining a nice collection of endorsement contracts with Nike, Coke, and Chapstick being just a few that have seen the value of association with a true role model from the women’s game.
For more on this story click here for ADWEEK’s article.
Categories: Domestic, FIFA, Soccer Marketing, Sponsorship, Women's World Cup