Griffin Ward

La Liga Creates Personalized Apps for 18 Clubs

La Liga has announced the launch of official club apps for 18 of its clubs across the first and second divisions of Spanish soccer. These personalized apps aim to bridge the gap between the smaller league teams and their fans. The apps will host standard multimedia content, match information and results, league tables, player statistics, and social media accounts. Fans also will have access to team highlights and archived footage from years past.

Six La Liga teams, Deportivo Alaves, Eibar, Getafe, Rayo Vallecano, Real Valladolid, and SD Huesca have all created personalized applications with this technology. Most major La Liga teams, such as Real Madrid and FC Barcelona, already have team specific applications. From the second division, Albacete, Alcorcon, Almeria, Cadiz, Lugo, Gimnastic de Tarragona, Numancia, Osasuna, Real Oviedo, CF Reus, Sporting Gijon, and Tenerife are the twelve teams launching applications. All club apps will be available for both Android and iOS devices in the new few days.

“The creation of official apps for La Liga clubs is another step forward in our work to be closer to the fans and to offer the best technology to our clubs.” – Alfredo Bermejo, Director of Digital Strategy – La Liga

La Liga is aiming to be one of the most accessible leagues in the world, recently controversially announcing that a select few regular season matches will take place in the USA and Canada in a 15 year deal between La Liga and Relevant Sports. These applications are helping to ensure La Liga is easily accessible to its fans and are an extra value in the league’s life after Cristiano Ronaldo.

Categories: La Liga, Mobile, Ronaldo, Soccer Marketing, Social Media