Casey H. Moore

Imitation is the Sincerest Form of Flattery

MLS entered their 20th season under a well-publicized rebrand.

One of the most admired, and least debated, elements of their rebrand was a system that allowed the League identity to be shown in Club colors.


Starting next season, the English Football League will follow suit by providing each Club a version of the new league’s logo in  official colors to “retain in perpetuity”.

The EFL stated:

“The new logo is just the fourth in the 127 year history of the world’s original league football competition and, for the first time, each club will be presented with its own bespoke version in its individual playing colours, ahead of the new season, for it to retain in perpetuity.”

Click here to read the full press release from the English Football League.

I’m interested to see how all 72 clubs work the logo into their everyday branding, and excited to see a few of these iterations, knowing full well that they’ll have a hard time looking slicker than my Philadelphia Union!


Categories: Domestic, Europhile, Major League Soccer, Soccer Marketing