After years of speculation as to which cities and stadia would be selected to host games during the 2026 FIFA World Cup, FIFA finally unveiled the list to the world on June 16. Much was debated about the merits of different cities and why City A should host over City…
In ongoing effort to inform fellow marketers and soccer stakeholders of the evolution of soccer fandom in the U.S., we occasionally release insights like the ones you’re about to read. Have questions or what more insights? Feel free to shoot us a note at contact@giltedgesoccer.com. Take a second to think…
The 27th MLS season is underway and we’re tracking the growth of the league and its teams across social media. As the league continues to cultivate new fans, social media content across Instagram, TikTok, Twitter, and Facebook is the most logical way to attract new audiences. Thanks to a new…
The Anfield match day experience is special. For fans who have never experienced its magic, we brought the atmosphere stateside to New York City – home of the largest contingent of LFC fans in the United States. Reds fans lined the streets in anticipation of the immersive experience that put…
The teams have qualified, the groups are set, and the countdown to the 2022 FIFA World Cup continues. Over the next six months, many brands and marketers will brainstorm ways to leverage the power of the tournament and reach both ardent and casual fans through the sport of soccer. As…
After years of having games featured on ESPN and FOX Sports, U.S. Soccer recently announced their properties will be broadcast across the WarnerMedia family of networks starting in 2023. This isn’t the first time WarnerMedia has owned soccer properties. In 2017, Turner Sports, a WarnerMedia division, acquired the UEFA Champions…
