When you think about soccer fandom in the U.S., traditionally, the focus has been squarely on Anglo and Latino fan cultures. Combined, these fans represent the majority of the soccer pie and have commanded the attention of brand marketers looking to leverage the passion point of soccer. However, in recent…
Ahead of the UEFA Champions League Final, Chelsea seized an opportunity to lean into their global THIS IS OUR PRIDE campaign. This season the campaign came to life in a variety of ways and celebrates both the team and club itself. Last week the campaign took a bit of an…
The European Championships, Europe’s premier tournament for the continent’s national teams, is weeks away! Great news for soccer fans across the world. As we approach the competition you may have some questions about the schedule, where and how to watch, and more. Don’t fret! We’ve pulled all the info you…
Copa America, South America’s premier tournament for the continent’s national teams, is weeks away! Great news for soccer fans from New York to Los Angeles and Santiago to Caracas. As we approach the competition you may have some questions about the schedule, where and how to watch, and more. Don’t…
It’s hard to believe we’ve already surpassed the first quarter of 2021. Between new sponsors and partners, digital initiatives, and emerging social platforms, a lot happened in the first few months of the year. To bring you up to speed we’ve gathered all the soccer marketing news you need to…
After years of anticipation, Austin FC finally played their first game in Major League Soccer. The league’s third Texas team opened with a defeat against hosts LAFC. However, there’s much to be excited about for Austin fans, including a solid on-field performance and the opening of Q2 Stadium. Austin FC…
