The start of a new season is upon us, which means it’s time to talk sponsorship! The slate of MLS jersey and sleeve sponsors continues to evolve and grow. Last season, more teams added sleeve sponsors as a way to sell more branded real estate. When the season resumed and…
One of our favorite pieces of content we release annually is our look back at the prior year and the amount of soccer on U.S. TV we’re privy to on a daily basis. In 2018 there were just under 2,800 matches across 37 different broadcasting networks. What did 2019 have…
Down to our last few weeks of 2019, there’s no better time to look back on the year that was and highlight our top soccer stories and moments. From the FIFA Women’s World Cup to MLS Cup and VAR to gambling, 2019 had its fair share of marquee moments to…
Gilt Edge Soccer Marketing, the leading soccer-specific brand marketing agency, today released proprietary findings on female interest and engagement in soccer in the United States. The report is based on findings from the seventh annual study conducted by GESM in an annual exploration of soccer fandom in the United States….
In 2016, GESM released its first proprietary ranking of the top soccer markets in America. With 2019 now underway we thought it appropriate to revisit these rankings with a fresh update that reflects the evolving soccer landscape in the U.S. “What’s the top soccer market in the U.S? Interestingly, this is…
Volkswagen is now the Presenting Partner of U.S. Soccer and is poised to become the most significant non-endemic brand invested in American soccer. It’s a landmark deal and I am thrilled that Gilt Edge Soccer Marketing has been selected by Volkswagen to help bring this ambitious vision to life in…
