Another year is in the books, which means it’s time for our annual recap of soccer on U.S. TV! 2021 proved to be a great year for soccer viewing with almost 3,000 games featuring nearly 800 different teams across more than 30 channels. Want more insight into the year that…
In the lead up to the 2022 FIFA World Cup in Qatar expect to see an increase in cause-related or higher purpose marketing. Social and corporate responsibility is the topic du jour and you shouldn’t expect it to go anywhere any time soon in soccer. From Nike, adidas, Volkswagen, and…
Soccer is one of the few sports that continues to experience annual popularity growth in the U.S. We’re seeing interest growth not just in major metropolitan cities, but also in smaller secondary markets across the country, which begs the question, what are the top soccer markets? Welcome to the 2021…
The NWSL season ended over the weekend with the newly-crowned Washington Spirit defeating the Chicago Red Stars in extra time in front of over 10,000 fans at Racing Louisville FC’s Lynn Family Stadium. In 2020, as you’ll recall, NWSL created the Challenge Cup and Fall Series in lieu of a…
In the words of the legendary hip-hop artist Tupac, “California knows how to party.” Those words certainly rang true over the October 23-24th weekend. The Premier League and NBC welcomed over 8,000 fans for the Premier League Mornings Live Fan Fest at the famed Los Angeles Memorial Coliseum – the…
Less than a month off the heels of the MLS All-Star Game that saw the best MLS and Liga MX players face off, the two leagues and Concacaf announced the expansion of the Leagues Cup tournament. Starting in 2023, the Leagues Cup tournament will pit all 47 teams in both…
