Carly Samp

Behind the Scenes: Creating LAFC’s Brand

It takes a lot to build a brand – and a team – from scratch. Ever since Major League Soccer announced a second franchise in Los Angeles, they’ve been working toward Opening Day in 2018. Over the last year, the club has been working to develop it’s identity, especially the name, color, and logo. Earlier this month, Los Angeles Football Club unveiled their logo and brand identity.

The folks at The SoccerBible recently sat down and interviewed Club President and Owner Tom Penn and the lead creative talents at Spark Creative House to talk about what went into the launch of the logo and brand. It’s an in-depth and detailed interview which contains many insights and is well worth the read.

Categories: Domestic, Major League Soccer, Soccer Marketing