All posts by Scott Hutchison

Scott Hutchison

SI’s Guide to the 2016 Summer of Soccer

by Scott Hutchison

The soccer fun kicks off this Friday, and I hope you’re as ready to tune in and turn up as we are. Passing along this excellent viewers’ guide from Sports Illustrated in case you are a bit behind planning out the days and weeks ahead.

June 01, 2016

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Scott Hutchison

A ⚽️???????????? Is Worth A Thousand Words

by Scott Hutchison

As we wrapped up some client work yesterday, I was reminded of a pretty powerful stat from this 2015 NY Times article: 4 in 10 millennials said they’d rather communicate with pictures than with words. With millennials being the hot demographic to reach these days, it’s no surprise that brands are continually…

May 20, 2016

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Scott Hutchison

Buckle Up with the MLS Cup

by Scott Hutchison

Haven’t stopped celebrating the Portland Timbers’ 2015 MLS Cup win just yet? Okay, me neither. Starting this morning, Timbers fans can pop open their Uber app and request a driver bring along Timber Joey and the MLS Cup for a ride (I tried to get my Uber request all the way from Chicago, but…

May 19, 2016

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Scott Hutchison

Get Some Balls!

by Scott Hutchison

What a ballsy and brilliant ad this is from FOX Sports in Costa Rica. With testicular cancer being the most common form among Costa Rican guys between 15-45 years old, Fox Sports amped up their stunt game by broadcasting a Costa Rica v. Uruguay friendly match in its entirety without…

May 17, 2016

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Scott Hutchison

A look back at this past weekend’s AO Rally in Austin, TX

by Scott Hutchison

It’s a busy year for the American Outlaws, the official U.S. Soccer Supporter’s Group, with the United States hosting the Copa America Centenario this summer for the USMNT and the USWNT aiming for another Olympic gold medal in August. We previously interviewed co-founder Justin Brunken on what AO has planned…

May 11, 2016

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Scott Hutchison

West Ham Embrace eSports and Sign Pro Gamer Dragonn

by Scott Hutchison

Ahead of moving into the London Olympic Stadium next season, West Ham United made another push into the future just ahead of their final home match at the historic Boleyn Ground. The East London club became the first Premier League club to sign an eSports player with the signing of…

May 10, 2016

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