All posts by Scott Hutchison

Scott Hutchison

AT&T Corazón de Campeón music video

by Scott Hutchison

The Official AT&T Jesse and Joy Corazón de Campeón music video is now live. Check out it.

September 23, 2013

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Scott Hutchison

MLS All Star Game is a winner!

by Scott Hutchison

Thank you Kansas City for an incredible 2013 MLS All Star game. While A.S. Roma stole the show on the field defeating the MLS 3-1, we like to think Windows 8 stole the show off the field.  A comprehensive weeklong activation plan took full advantage of numerous consumer events to…

August 05, 2013

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Scott Hutchison

We’re on board with AT&T Corazón de Campeón

by Scott Hutchison

GESM is excited to be part of the agency team promoting AT&T’s Corazón de Campeón campaign.  AT&T and Latin Grammy winners Jesse and Joy have teamed up to create an anthem for the Mexican National Team.  What’s our job?  Help tell soccer aficionados about this very special campaign through creative digital…

April 15, 2013

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Scott Hutchison

FOX Soccer Channel kicks of the New Year with GESM

by Scott Hutchison

Social media is increasingly becoming an important outlet for many soccer fans. To help create the best social media experience for fans of the game in the US, FOX Soccer Channel has partnered with GESM.  GESM will provide strategic insights on content development and delivery, as well as day-to-day administrative support…

January 05, 2011

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Scott Hutchison

Concave soccer boots recognized by Esquire magazine

by Scott Hutchison

GESM client, Concave, is featured in the October edition of Esquire magazine. The prestigious publication rated the Concave soccer boots as one of the Top 5 football boots and best new performance products. Concave has engaged the expertise of GESM to help develop the brand in the USA with a…

September 16, 2010

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Scott Hutchison

Icons World Cup Promotion Exceeds Expectations

by Scott Hutchison

Icons – the world’s leading soccer memorabilia company continues to grow its US market presence.  To capitalize on the World Cup GESM developed a marketing campaign for ICONS that included an on-air promotion with Fox Soccer Channel’s highly rated show Ticket To South Africa.  Campaign results exceeded expectations delivering record…

July 13, 2010

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