What a ballsy and brilliant ad this is from FOX Sports in Costa Rica.
With testicular cancer being the most common form among Costa Rican guys between 15-45 years old, Fox Sports amped up their stunt game by broadcasting a Costa Rica v. Uruguay friendly match in its entirety without the ball.
The results were outstanding, as after the match ended fans were driven to a website where they learned about the importance of self-examination. 7 million men were reached and their minds forever changed. Check out the video below to see just how powerful the program was.
Impressed that FOX had the cahones (and, the desire) to pull this program off.
Categories: Digital Content, Soccer Marketing, YouTube