All posts by Ben Schaefer

Ben Schaefer

KFC South Africa’s Viral Ad Won The World Cup

by Ben Schaefer

If you haven’t seen the stat-line about Neymar’s time spent injured on the ground at the World Cup yet, allow us to fill you in – 14 minutes. For those keeping up with the Brazilian national team and the Paris Saint-Germain star, it’s no secret that the jokes are aplenty…

July 11, 2018

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Ben Schaefer

New Balance Uses Snapchat To Sell New Liverpool FC Kits Through Augmented Reality

by Ben Schaefer

Teaming up with Snapchat, New Balance and Liverpool FC are giving supporters the opportunity to virtually try on the club’s new 18/19 jersey via the front-facing lenses on their phones. With a simple tap on the screen, Liverpool supporters are now able to wear the clubs new kit, sing along…

May 25, 2018

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Ben Schaefer

Fox Sports Going With an American-Centric World Cup Broadcast Team

by Ben Schaefer

In 2014, Fox was able to wrestle the rights away from ESPN, spending 400 million dollars to be able to broadcast the 2018 and 2022 World Cup to their American audience. This summer, Fox Sports’ planning and hard work will finally debut and their voice will be heard from every…

April 27, 2018

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Ben Schaefer

How AS Roma Dominated Social Media

by Ben Schaefer

There are a few moments in sports history that we can look to and think, “wow, I’m speechless”. The thing about social media is that being speechless is typically a bad thing, however, AS Roma’s English twitter account proved that being speechless and reacting to the moment could be an…

April 16, 2018

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Ben Schaefer

MLS & LigaMX: Winner Shares All

by Ben Schaefer

The two most popular soccer leagues in North America are joining forces…again. MLS director Don Garber and Liga MX president Enrique Bonilla announced the start of an annual “Winner-Take-All” match between each nation’s, top league’s, championship winning team, via The Campeones Cup. The inaugural game will be held this September 2018…

March 19, 2018

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Ben Schaefer

House of Highlights Eyes Soccer As A Desired Addition To Its Content Plan

by Ben Schaefer

Bleacher Report’s, House of Highlights, with Turner Broadcasting’s acquired U.S rights to the Champions League, is aiming to spotlight European Soccer as a new market with which to drive U.S based engagement. The current model of the Instagram account is to supplement as the intersection between sports and culture. The…

March 14, 2018

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