All posts by Ben Schaefer

Ben Schaefer

MLS striving for enhanced branding

by Ben Schaefer

Where can you find, in the same place, Angry Birds and Xbox, Valspar and Bimbo? You’re right! Soccer jerseys. MLS has officially announced their 4-year pilot program to allow clubs the opportunity to sell a 2.5 by 2.5-inch patch on the right sleeve of their jerseys. This new patch will…

October 29, 2018

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Ben Schaefer

Aston Villa looks to earn their wings

by Ben Schaefer

It may be difficult to see any direct parallels between the English Soccer Giant Aston Villa and the Mega Media Conglomerate Red Bull, nonetheless, Aston Villa is working towards blurring those lines. Acutely aware of their social inadequacies, Aston Villa, a storied soccer club currently playing in England’s second division,…

October 12, 2018

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Ben Schaefer

PSG & Jordan Brand Partner For Exclusive Apparel Release

by Ben Schaefer

Throughout the 2018/2019 Champions League campaign, Paris St. Germain (one of France’s most elite soccer clubs) will be sporting Air Jordan branded uniforms. In what is Jordan’s most exciting collaboration since Space Jam, Paris St. Germain will not only be wearing branded uniforms, but, the club will also be pushing…

September 17, 2018

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Ben Schaefer

Adidas Announces Tango League Companion App

by Ben Schaefer

To understand what the implications are of Adidas’s new Tango application, it’s useful to understand what exactly the Tango League is. Nearly a year ago, Adidas wanted to come up with an idea to aggregate and cultivate soccer influencers and advocates in key markets across the world. In order to…

September 04, 2018

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Ben Schaefer

The 2018 FIFA eWorld Cup was Huge

by Ben Schaefer

I’ve been thinking a lot recently about how to capture the essence of FIFA online and the FIFA eWorld Cup, luckily enough for me, the captain of South Africa’s soccer team actually summed it all up – “Real footballers and gamers have a lot in common. It’s all about patience,…

August 20, 2018

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Ben Schaefer

Manchester United TV Alters Its Approach

by Ben Schaefer

What comes with 20 years of experience? Well, 20 years of insights. This is exactly what Manchester United’s CEO of Media, Phil Lynch, has echoed about Manchester United T.V. Manchester United T.V is a subscription-based television channel. The channel is wholly owned and operated by Manchester United. In 2013 Manchester…

August 02, 2018

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