Scott Hutchison

The Sponsorship Value of Images in a Social Age

The old adage goes, “A picture is worth a thousand words.” Well in this day of Imgur, Reddit, Twitter, and Facebook, what is a social image worth?

This SportTechie article takes a look at how advances in image recognition and analysis are helping establish quantifiable values for assets that generate significant image driven content, such as jersey sponsorships.  The article looks at the exposure sponsors of top Premier League teams are receiving across several different metrics.  Interestingly, special mention is made of the impact non-game related content can generate Рsomething Teams and Sponsors alike should pay close attention too.

Read full SportTechie article now.




Categories: EPL, Social Media, Sponsorship