Adidas has been sponsoring Real Madrid F.C, the Spanish super club since 1998. In that time, the club was won 27 major trophies comprising of League titles, Champion’s League trophies, Super Cups, and the like. While Real Madrid currently sits sixth in their domestic league, as of early November, Adidas has little worries about pushing forward with a ten-year extension.
Per their current deal, Adidas is shelling out roughly 59 million dollars a year to Real Madrid, however, if they are able to finalize their new deal, Adidas would be paying more than double that number. Manchester United, a soccer club of equivalent prominence has a jersey sponsorship established with Adidas through 2024. The deal has the company paying more than 97 million dollars a year to feature as the official supplier to the English club. Incredible amounts of money are becoming the norm for companies who want to serve as jersey suppliers to the World’s biggest soccer clubs.
The deal Adidas is working to pen with Real Madrid is not to be understated, however. Similarities can be drawn to rival Barcelona, whose deal in place with Nike is worth approximately $95 million a year. An influx of cash for Real Madrid would go a long way to funding planned stadium renovations and would allow Los Blanco’s to invest in world-class assets in the form of fresh, elite players.