Tag Archives: Europhile

Viewing Paris Soccer Through Virtual Reality

by Mike Koeshartanto

Virtual reality has become one of the hottest tactics in experiential marketing, though until recently it has been reserved for large-scale programs (with even larger-scale budgets). The introduction of products like Google Cardboard has propelled VR technology to more mainstream marketing use…for the benefit of brands and consumers, alike. Last…

August 04, 2015

FOX announces plans for Bundesliga

by Casey H. Moore

FOX will enter into the first of it’s five year deal with the Bundesliga starting in the 2015/16 season. FOX Sports 1 will show 50 games this season with 165 to be shown on FOX Sports 2 and FOX Deportes. You will also be able to watch matches on the…

July 30, 2015

Spend It Like Beckham: MyEye and David

by Casey H. Moore

Beckham speaks and the world listens: at least that is apparently what is happening with Beck’s new investment, MyEye. Much like Periscope and Meerkat, MyEye allows the user to broadcast live video from their phone. However, unlike those other two, MyEye has David Beckham as an investor and as soon…

July 24, 2015

Making Friendly Money in the U.S.

by Casey H. Moore

Recently the New York Times took an in-depth look at the work Stephan Ross has done creating the International Champions Cup (ICC). The ICC now spans three countries on three continents and continues to grow each and every year since it’s inception. Last night 93,000 supporters packed into the Rose…

July 22, 2015

Bayern Munich Supporter Groups on the rise

by Casey H. Moore

One year ago FC Bayern Munich opened its New York office and set about building the brand throughout the U.S. Part of the growth strategy was to help nurture the development of official supporters groups. Today the German champions announced that that they are seeing success with this strategy – with…

July 01, 2015

Heineken World Class Soccer kicks off

by Scott Hutchison

We’re exited to once again support Heineken in their activation of the UEFA Champions League here in the USA. This year’s World Class Soccer campaign is the most comprehensive to date and includes interactive display Foursquare® check-ins, instant wins, reward rankings and cross-merchandising offers. Make sure to check out the…

February 04, 2014