If you aren’t tuned in to the digital phenomenon that is FIFA 16 gameplay streaming, you certainly should be.
Skilled gamers are flooding social platforms with highly engaging, and often times slightly risqué, soccer content. Millennial consumers are watching by the millions, each and every day.
As our team dives deeper into consumption habits and preferred streaming platforms, we came across a recent Twitter poll by digital influencer @Nick28T which reinforces the emerging power of Twitch as a platform for marketers to reach this highly-coveted audience. Results shared below: